Google Checklist Template [Tested & Trusted SEO Guide to Reaching the Top of Google]

Week 8 – Review Accumulation

End of Week Goals

1. Solicit Friends & Family for Google reviews.

2. Sign up to Yell.com, Trustpilot.com, and one other industry specific reviews website.

3. Use Schema Markup for existing reviews.

4. Systemize a post-sales request for reviews.

Watch Reference Video:

1. ‘Schema markup’

You may have noticed last week was a fairly light one. I’m sure you completed all the HARO tasks in record time and spent the rest of the time off lying on a beach in the Caymen Islands.

Well, week 8 is similarly chilled out, because from next week onwards, the work is going to ramp up. So enjoy the next 7 days sorting your review accumulation.

The first thing to do this week is get in touch with all your friends and family to leave you a Google review.

However, make sure you don’t ask everyone at once – ending up with a barrage of reviews from nowhere, followed by tumbleweeds.

Google will smell a rat immediately if you do this. Instead you must stagger asking for reviews.

Once you’ve done that, you should sign up to at least 3 online review portals.

I recommend Yell.com, Trustpilot.com, and one other industry specific site (for example, if you own a restaurant, FourSquare.com might be a good choice).

For all your existing online reviews you should then implement Schema to increase your chances of the reviews showing up in the SERPS.

Print Business Cards

Finally, you need to systemize the accumulation of online reviews.

There are many ways to do this, but the simplest method is to print a specific set of business cards which ask for a Google review, and then hand them out to every customer or acquaintance.

The important thing is to remove as much friction as possible for anyone good enough to leave you a review by walking them through the process step by step.

So you can see what I mean, subscribe to my mailing list and request for an example of a business card asking for a Google review. Please note this card is in addition to your existing business card. Not instead of.

Week 9 – Content Research and Editorial Calendar Creation

End of Week Goals

1. Using Buzzsumo.com as a muse, come up with at least 15 content ideas (e.g. articles, videos, audio, imagery).

2. Perform keyword research for every piece of textual content.

3. With an aim to produce a high quality piece of content every 2 weeks, attribute publishing dates to each content idea (starting from week 10).

4. Produce your first piece of content in preparation for promotion and outreach beginning next week.

5. Create a spreadsheet detailing each piece of content’s title, primary keyword, ancillary keywords, completion & publishing dates, and any further notes on the piece’s angle.

Watch Reference Video:

1. ‘Good Media’

This week we’re getting all our ducks in a row for a content marketing campaign that will run on rails. We want everything in place to avoid having to ever think in the moment about what to write or how to write it.

I’d like to expand upon the second task this week – ‘Perform keyword research for every piece of textual content’.

It should be noted that the primary objective of creating high quality content on your website is to solicit backlinks from people who identify with and like said content.

Nothing more. However, that doesn’t mean we shouldn’t at least try to make them rank organically in order to boost exposure.

For every article you write, perform some basic keyword research in order to establish a primary keyword to integrate into the title, as well as uncovering at least 20 ancillary keywords and synonyms you can pepper throughout the main body of text.

Of course it goes without saying that you should perform the same On-Page SEO with these articles you’d do for any other piece of content on your website.

Weeks 10, 11, and 12 Onwards – Content Promotion and Outreach

End of Week Goals

1. Cut your teeth with the Broken Link Method of outreach – try it at least once.

2. Release content according to your Editorial Calendar.

3. Coincide social media posts with every content release (using hootsuite.com
if possible).

4. Perform manual outreach with every content release.

5. Perform automated outreach using Pitchbox.com
(budget permitting).

6. Solicit bloggers in your industry to allow you to guest post on their sites.

7. Perform a press release with every content piece being published (budget permitting).

Watch Reference Video:

‘Broken Link Building’

If you’ve made it all the way to week 10, you’re a superstar.

Give yourself a hearty slap on the back and write yourself a credit note for success, because you’re already way ahead of what your competitors are doing.

This week onwards will form the backbone of your Off-Page SEO campaign.

You’re going to constantly be releasing useful and fresh content, which not only pleases your users and generates links, but courts Google’s algorithms too.

I’d like to mention at this point, that if you can afford to, you should ditch all manual outreach and go with Pitchbox.com every single time.

Due to its exorbitant price tag of nearly $200 a month I can understand if you choose to do manual email outreach instead.

But you’d actually be leveraging your time better if you did some overtime shifts at work, or generally moved finances around to help free up the money to pay for it, because manual outreach takes a lot of time.

And time, my friend, is money anyway.

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8 thoughts on “Google Checklist Template [Tested & Trusted SEO Guide to Reaching the Top of Google]”

  1. This post really got my attention because I can’t help but feel like I’m doing something wrong with my website. I know that SEO is the best boost for success, and I’ve got to do more than just create good content. Your Google Checklist Template seems to be just what anyone and everyone in affiliate marketing needs to know. Thanks for sharing it!

    Sue

    Reply
    • You’re welcome Sue. I’m glad you find my template very useful.

      Reply
  2. Explicitly explained. But you need to please address these challenges I am having. If I am looking at on-page and off-page SEO, as well as technical SEO issues. What are some of the key SEO audit steps I need to carry out? How do I get an accessible URL which is an important SEO ranking factor. How do I ensure that Google can crawl my site to find my content and know what it is about. These are my challenges.

    Reply
  3. Hey, Lawal!

    I just wanted to drop a huge thank you note. This seems like something I could truly benefit a lot from. Bookmarked the page and your site. Will definitely come back to this. That spreading out definitely make sense, so I’ll probably visit weekly. Really looking forward to how this could potentially positively influence my rankings.

    Either way, be it as it may, I truly appreciate first the time it took to compile all this knowledge. And second to make an article about it!

    I am truly grateful for that. <3

    Carpe minutam, my friend! Have a Great One!

    Matiss

    Reply
    • Thank you too Matiss for taking your time to read my SEO post. I know the template will surely help you rank on first position on Google if you follow it religiously.

      Still you can contact me if you need more help.

      Thank you again  Matiss.

      Reply
  4. Hey, Lawal! I couldn’t resist not to comment. 

    The work you’ve put in to make this all accessible and available at one place, sharing what essentially are the secrets behind making that rank happen, is something I sincerely commend. I mean, wow. So much of that week one make sense and I love the fact that you are also teaching to consider your competition as sometimes there really are websites so profound and fortified their authority that there’s nothing you can do to surmount them.

    Thank you for all the knowledge you have shared! There are no words in English to describe how much I appreciate it! 🙂

    Have a Wonderful Day, Lawal!

    Rasa

    Reply
    • I’m glad you appreciate my work on producing this template. I must also appreciate you for taking out of your time to study this post.

      Thank you so much Rasa.

      Reply

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