These are the 3 types of SEO business model you must know:
- Affiliate SEO
- Business SEO
- Client SEO
This post will help you prepare to learn SEO.
Before we continue, I want to mention that if you’d like to learn SEO right from scratch, please follow the SEO tutorial guide page and move forward from there.
Alternatively, you can use the navigation menu to move to any section of the SEO tutorial you’re interested in.
In this post you will learn more than just the 3 types of SEO business models. You will also learn various ways you can profit from search engine optimization.
You may know that you want to start your SEO journey, but you may be unsure about which route to take.
Well, here I’ll lay out the different ways you can make money, and from there you can make the right choice for you based on your personality.
Already have a website?
If you already have a website and you know how you’ll ultimately make money from SEO then just read my post that relates to you, and then skip ahead to the next post.
But before you do, you should read the section in this post called:
‘The Cash Formula: How to Translate Rankings to Money in Your Wallet’
It’s going to be very useful later.
Before I talk about the world of affiliate SEO, let me touch upon the general concept of affiliate marketing.
Affiliate marketing describes the process of recommending or referencing someone else’s product or service on your own website in exchange for a commission should a user go on to buy that product or service via a special tracking link.
For example, let’s say you have a website reviewing the best amateur camera equipment out there. It doesn’t sell anything.
It just writes passionately about photography.
If you provide special affiliate tracking links to 3rd party retailers where people can buy the cameras you recommend – and someone goes on to buy a camera from the retailer – you’ll get the commission.
Although we’re concerned with the Internet here, the term ‘Affiliate Marketing’ isn’t restricted to online sales though.
An example of Offline affiliate marketing.
For example, if your broadband provider offers you cashback when you persuade your parents to switch to that provider as well, then technically speaking, you’re an affiliate marketer.
You are ‘affiliated’ with that product, and you are ‘marketing’ it to a prospect on behalf of the company who pays you the commission.
Before I graduated into SEO consulting, I was an affiliate marketer. I’d buy advertising space across the Internet and then use that space to try and sell dating website subscriptions.
I specialized in the French, over-50s market (this isn’t a joke, I really did!).
So every single time a French lady would click on an advert of mine (usually featuring some handsome grey-haired man, or should I say, Monsieur), and then go on to sign up to the dating website, I would receive $25.
When you think of making money from a laptop on a beach somewhere, think affiliate SEO.
If you manage to get this type of SEO enterprise right, you can make an unbelievable monthly income from it.
The process of creating an affiliate website goes something like this:
1. Identify a product or service that offers an affiliate partnership.
2. Find keywords online which generate a significant amount of traffic that could be motivated to buy that product or service.
3. Create a website featuring content on the topic of that product or service.
4. Rank that website as high up in Google (or other reputable search engines) as possible for the keywords you’ve identified.
5. Refine your website to funnel as many people as possible to click on your affiliate links.
If people buy the product or service you’re recommending, you’re paid a commission on every sale.
It sounds beautiful, doesn’t it? Well, it truly is.
There are few nicer feelings in life than logging in to your affiliate network account and seeing that someone in Iowa purchased a Chesterfield Sofa that you didn’t design, manufacture or ship, but you just got paid $97.25 of the profit for.
Best of all, they purchased it at 3 am whilst you were sleeping! God bless capitalism.
However, before you start hastily writing your notice of resignation to your current boss (there’ll be time for that I promise!), there are a few negatives to affiliate SEO that you need to consider.
So here are the pros and cons of affiliate SEO laid out nicely for you: